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Paul Hugh-Jones | PartnerExperience

'Paul is an expert in strategy, brand and clients. I have known him professionally for 10 years and his advice combines international blue chip marketing experience with a deep understanding of the professional services market.'

Nicola Wakefield-Evans - Non-Executive Director Lend Lease, Macquarie Group, Toll Holdings, Bupa, Asialink. Previously Managing Partner Mallesons


Paul has 25 years international brand strategy experience.  He has led global brands for Mars, British Airways, and served as global marketing director of Bacardi and Southcorp wines.

He successfully transferred his strategic marketing skills from B2C to B2B and professional services, becoming CMO at international law firms King & Wood Mallesons and Ashurst. At Ashurst, Paul led the global brand strategy development following the merger with Blake Dawson. He is experienced in combining brand strategy and business strategy as a source of competitive advantage; and to turn business strategy into brand and client experience at global and local levels.

Paul has a BSc (Hons) from Reading University, UK and an Executive MBA from Darden Business School, West Virginia.