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Bigger. Better. Both?

  • 29 October, 2015

    One year on has Spruson & Ferguson left the others for dead?

    . Brands. IP & Patents. Law. Mergers & Acquisitions. Professional services

    When Spruson & Ferguson, a traditional Australian IP firm, listed on the ASX in November 2014 it was a quiet, understated affair. But in one year its share price has more than trebled and its market cap is over $1.2b.  Not bad for a bunch of 20 or so patent attorneys and IP principals. 

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  • 15 August, 2015

    10 reasons BigLaw managing partners are not sleeping very well

    . beatonlive. Brands. Disruption. Law. Strategy

    We have heard at least 10 reasons why BigLaw managing partners are not sleeping very well in recent one-on-one conversations and our beatonlive conferences. Some are deeply worried. Others are truly excited. Here’s a summary of why this dichotomy exists. 

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  • 17 February, 2015

    Do you want me to feel like a box of corn flakes?

    . Brands. Disruption. Law. Strategy

    Many years ago in a marketing workshop, a sparky young law firm partner asked “Do you want me to feel like a box of corn flakes?”. The room murmured; all agreed but remained silent in discomfort, even disbelief. Back then marketing was a novel, and for most, a distasteful concept on which the profession frowned, and […]

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